Privacy Policy
PRIVACY POLICY
Last Updated: September 24, 2026
This Privacy Policy describes how Shijiazhuang Xiaolanche Network Technology Co., Ltd., doing business as purenllia (“purenllia,” “we,” “us,” “our,” or the “Company”), collects, uses, stores, shares, and otherwise processes personal information when you visit our website, purchase products, communicate with us, or otherwise interact with our online services.
BUSINESS INFORMATION
Brand Name:
purenllia
Legal Company Name:
Shijiazhuang Xiaolanche Network Technology Co., Ltd.
Business Address:
Room 416, Building 6, No. 69 Tadong Street, Shijiazhuang Economic and Technological Development Zone, Gaocheng District, Shijiazhuang, Hebei Province, China
Customer Support Email:
service@purenllia.com
Business Phone:
+86 311 8651 0758
Shijiazhuang Xiaolanche Network Technology Co., Ltd., doing business as purenllia, operates this website and is responsible for the handling of personal information as described in this Privacy Policy.
This Privacy Policy applies to our website and all related products, features, tools, communications, transactions, and customer services made available through it, collectively referred to as the “Services.”
By accessing or using our Services, you acknowledge the privacy practices described in this Privacy Policy.
Where applicable law requires consent for a particular type of processing, we will request that consent before carrying out the relevant activity.
If you do not agree with this Privacy Policy, please discontinue use of the Services.
1. PERSONAL INFORMATION WE COLLECT
We may collect personal information directly from you, automatically through your use of our Services, or from third-party service providers and business partners where permitted by applicable law.
Information You Provide to Us
When you interact with purenllia, we may collect information including:
- Your name
- Email address
- Telephone number
- Shipping address
- Billing address
- Account information
- Order and purchase details
- Product preferences
- Customer-support communications
- Reviews or feedback
- Survey responses
- Other information you choose to provide
If you place an order, we may also process information necessary to confirm, fulfill, ship, deliver, return, refund, or otherwise support your purchase.
Payment transactions may be processed by independent payment providers. Depending on the payment method used, we may not receive or store your complete payment-card information.
Purchase and Transaction Information
When you purchase products through our Site, we may process information relating to:
- Products purchased
- Quantities ordered
- Order value
- Shipping method
- Payment status
- Delivery information
- Billing details
- Order history
- Returns and refunds
- Customer-service inquiries
- Other transaction records
We use this information to process purchases, provide delivery services, maintain transaction records, and provide after-sales support.
Information About Other Individuals
If you place an order for another person, send a gift, or otherwise provide another person's information, we may receive that person's name, shipping address, telephone number, email address, or other information necessary to provide the requested service.
You should only provide another person's personal information when you are authorized to do so.
Information Collected Automatically
When you access our website, we and our service providers may automatically collect certain device, browser, and usage information.
This information may include:
- IP address
- Browser type
- Operating system
- Device type
- Device identifiers
- Referring website or page
- Pages viewed
- Links clicked
- Time spent on our Site
- Approximate location derived from IP address
- Interaction and browsing information
- Other technical information associated with use of the Services
We may collect this information through cookies, pixels, log files, analytics technologies, software development kits, and similar tools.
2. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies to help operate our website, maintain shopping-cart functionality, remember preferences, understand Site usage, improve performance, protect transactions, and, where permitted, support advertising and marketing activities.
Cookies used on our Site may include the following categories:
Strictly Necessary Cookies
These cookies support essential website functions, including checkout, shopping-cart functionality, fraud prevention, account security, and other technical functions required for the Site to operate.
Analytics and Performance Cookies
These cookies help us understand how visitors use the Site, which pages are viewed, how users navigate the website, and how the Site performs.
Functionality Cookies
These cookies may remember settings such as language, region, currency, or other preferences.
Advertising and Targeting Cookies
Where permitted by applicable law, these cookies may help us measure advertising performance, understand interactions with advertisements, and provide marketing content that may be more relevant to your interests.
You may be able to manage cookies through your browser settings, device settings, or cookie-preference tools made available through our Site.
Disabling certain cookies may affect the availability or functionality of some website features.
3. ANALYTICS, ADVERTISING, AND MEASUREMENT SERVICES
We may use third-party analytics, advertising, and measurement providers to help us understand website traffic, customer activity, advertising effectiveness, and overall performance of our Services.
These providers may use cookies, pixels, device identifiers, and similar technologies to collect information about interactions with our Site.
Depending on your location and applicable privacy laws, you may have rights to limit or opt out of certain advertising or analytics activities.
Third-party providers process information according to their own privacy policies, contractual obligations, and applicable laws.
4. INFORMATION WE RECEIVE FROM THIRD PARTIES
We may receive information from third parties that help us operate our online store and provide our Services.
These parties may include:
- Payment processors
- E-commerce platforms
- Shipping carriers
- Fulfillment providers
- Logistics providers
- Fraud-prevention providers
- Analytics providers
- Advertising partners
- Customer-support providers
- Email or SMS service providers
- Cloud-service providers
- Other business or technology partners
We may also receive information when you interact with purenllia through a third-party platform, including social-media platforms, subject to that platform's privacy settings and policies.
5. HOW WE USE PERSONAL INFORMATION
We may use personal information where reasonably necessary to operate our business and provide our Services, including to:
- Process and confirm purchases
- Process payments
- Prepare and fulfill orders
- Arrange shipping and delivery
- Send tracking information
- Process returns and refunds
- Communicate about orders
- Provide customer support
- Respond to inquiries or complaints
- Maintain transaction and business records
- Detect or prevent fraud
- Protect our website, customers, and systems
- Improve products and Services
- Analyze website performance
- Understand customer behavior and preferences
- Personalize website content
- Administer promotions or surveys
- Enforce our policies and agreements
- Comply with applicable legal obligations
- Send marketing communications where permitted
We may also use information for additional purposes disclosed at the time of collection or with your consent where required.
6. MARKETING EMAILS
If you subscribe to our marketing communications or otherwise agree to receive promotional messages, we may send you information about:
- Products
- Promotions
- Special offers
- New arrivals
- Store updates
- Other purenllia-related content
You may unsubscribe from marketing emails at any time by selecting the unsubscribe link contained in the email.
Opting out of promotional messages does not prevent us from sending non-promotional communications necessary to manage your customer relationship or transactions.
These may include:
- Order confirmations
- Payment notifications
- Shipping updates
- Tracking information
- Return or refund notices
- Security messages
- Customer-service communications
7. SMS AND TEXT MESSAGES
Where SMS or text-message services are available, we will send messages in accordance with applicable legal and consent requirements.
If you voluntarily provide a telephone number and agree to receive text messages, we may use SMS for:
- Order notifications
- Shipping updates
- Customer-support messages
- Promotional communications
- Abandoned-checkout reminders where permitted
Message and data rates may apply depending on your mobile provider.
Where supported, you may opt out of promotional text messages by following the instructions contained in the message, such as replying STOP.
We may continue to send certain non-promotional messages where necessary to complete or support a transaction and where permitted by law.
8. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties when reasonably necessary to operate our business, complete transactions, provide Services, or comply with legal obligations.
Service Providers
We may disclose information to service providers that perform services on our behalf, including providers of:
- Payment processing
- Website hosting
- E-commerce infrastructure
- Shipping and logistics
- Order fulfillment
- Customer support
- Fraud detection
- Analytics
- Advertising
- Email services
- SMS services
- Cloud storage
- Information technology services
These providers may access personal information only as reasonably necessary to perform their services, subject to applicable legal and contractual requirements.
Business and Marketing Partners
Where appropriate and legally permitted, we may share limited information with business, technology, analytics, or marketing partners in connection with advertising, promotions, analytics, or related services.
Any such sharing will be subject to applicable privacy requirements.
Legal, Compliance, and Security Purposes
We may disclose personal information where we reasonably believe disclosure is necessary to:
- Comply with laws or regulations
- Respond to court orders, subpoenas, or legal processes
- Respond to lawful government requests
- Investigate suspected fraud
- Protect our legal rights
- Enforce our agreements
- Protect customers or members of the public
- Maintain the security of our website and systems
Corporate Transactions
If our business is involved in a merger, acquisition, financing transaction, restructuring, sale of assets, insolvency proceeding, or similar transaction, personal information may be transferred as part of that transaction.
Where required, we will take reasonable measures to ensure that transferred information remains appropriately protected.
9. AGGREGATED AND DE-IDENTIFIED DATA
We may create aggregated, anonymized, or de-identified information that cannot reasonably be linked to an identifiable individual.
We may use such information for:
- Analytics
- Research
- Business planning
- Performance measurement
- Website improvement
- Product development
- Other lawful business purposes
10. YOUR PRIVACY RIGHTS
Depending on where you live, applicable privacy laws may provide rights regarding your personal information.
These rights may include the ability to request:
- Access to personal information
- Correction of inaccurate information
- Deletion of certain personal information
- Restriction of certain processing
- Information regarding how information is used or disclosed
- Portability of certain personal information
- Withdrawal of consent where processing relies on consent
- Objection to certain marketing or processing activities
The availability and scope of these rights depend on your jurisdiction and may be subject to legal exceptions.
To submit a privacy request, contact:
Please provide enough information for us to understand your request and, where reasonably necessary, verify your identity.
We may retain certain information where permitted or required by law, including information needed for:
- Accounting
- Tax compliance
- Fraud prevention
- Legal compliance
- Dispute resolution
- Order-history records
- Enforcement of agreements
11. CALIFORNIA PRIVACY RIGHTS
California residents may have additional privacy rights under applicable California privacy laws.
Depending on the circumstances, these rights may include requesting information concerning:
- Categories of personal information collected
- Sources from which information is obtained
- Purposes for collecting or processing information
- Categories of third parties receiving information
- Specific personal information maintained about you
California residents may also have rights to request correction or deletion of eligible personal information and, where applicable, to opt out of certain uses or disclosures of personal information.
Where applicable, we will not discriminate against you for exercising privacy rights provided by law.
To submit a California privacy request, contact:
Please use the subject line:
California Privacy Request
Include sufficient information for us to identify, verify, and process your request where required.
12. CHILDREN'S PRIVACY
Our Services are not intended for children under the age of 13.
We do not knowingly collect personal information directly from children under 13.
If we become aware that personal information from a child under the applicable minimum age has been collected without appropriate authorization, we will take reasonable steps to delete or otherwise appropriately handle that information.
If you believe that a child has provided personal information to us, please contact:
13. INFORMATION SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
Where payment or other sensitive information is transmitted through our Site, appropriate security measures may be provided by us or our authorized service providers.
However, no Internet transmission method, electronic storage system, or security measure can guarantee complete security.
You are also responsible for taking reasonable measures to protect your devices, passwords, and account information.
14. THIRD-PARTY LINKS AND SERVICES
Our website may contain links to websites, platforms, or services operated by independent third parties.
Those third parties may collect and process personal information under their own privacy policies and practices.
We do not control independent third-party websites and are not responsible for their privacy practices, security measures, content, or policies.
We encourage you to review the privacy policy of any third-party website before submitting personal information.
15. INTERNATIONAL DATA TRANSFERS
Because purenllia operates an online business and uses service providers that may operate internationally, personal information may be processed, transferred, or stored outside your country or region of residence.
Privacy and data-protection laws in those jurisdictions may differ from those in your own jurisdiction.
Where required by applicable law, we take reasonable steps to use appropriate safeguards for international transfers of personal information.
Your information may therefore be processed by us or our service providers in locations where they operate, subject to applicable legal requirements.
16. DATA RETENTION
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention may be necessary to:
- Complete transactions
- Maintain order records
- Provide customer support
- Comply with tax and accounting obligations
- Meet legal or regulatory requirements
- Prevent fraud
- Resolve disputes
- Enforce agreements
- Protect legitimate business interests
Retention periods may differ depending on the type of information and the purpose for which it was collected.
When information is no longer reasonably required, we may delete, anonymize, de-identify, or securely dispose of it in accordance with applicable requirements.
17. COMMUNICATION PREFERENCES
You may update your marketing communication preferences at any time.
For promotional emails, select the unsubscribe link provided in the message.
For promotional SMS messages, follow the opt-out instructions contained in the relevant message where applicable.
You may also contact us at:
Please note that opting out of marketing messages does not prevent us from sending transactional or service-related communications necessary to:
- Process orders
- Provide customer support
- Send shipping updates
- Communicate about returns or refunds
- Provide security-related information
18. CHANGES TO THIS PRIVACY POLICY
We may revise this Privacy Policy from time to time to reflect changes to our:
- Services
- Business practices
- Technology
- Legal obligations
- Privacy requirements
When changes are made, the updated Privacy Policy will be posted on this page.
The “Last Updated” date shown at the beginning of this Privacy Policy indicates when the most recent revision was made.
Where required by applicable law, we may provide additional notice before material changes become effective.
19. QUESTIONS, COMPLAINTS, AND PRIVACY REQUESTS
If you have questions, concerns, complaints, or requests regarding this Privacy Policy or the way we handle personal information, please contact us.
Customer Support Email:
service@purenllia.com
Business Phone:
+86 311 8651 0758
Where applicable, you may also have the right to submit a complaint to a privacy, data-protection, or supervisory authority in the jurisdiction where you live.
20. CONTACT US
For questions about this Privacy Policy, privacy requests, account information, marketing preferences, or other privacy-related matters, please contact:
Brand Name:
purenllia
Legal Company Name:
Shijiazhuang Xiaolanche Network Technology Co., Ltd.
Business Address:
Room 416, Building 6, No. 69 Tadong Street, Shijiazhuang Economic and Technological Development Zone, Gaocheng District, Shijiazhuang, Hebei Province, China
Customer Support Email:
service@purenllia.com
Business Phone:
+86 311 8651 0758
Shijiazhuang Xiaolanche Network Technology Co., Ltd., doing business as purenllia, operates the purenllia website and is responsible for the collection and handling of personal information as described in this Privacy Policy.